Branding Is Not About You

canisters with vintage brand logos

To Brand Is To Serve HOW MANY TIMES have you been bored to death by a presentation that was long and way too detailed? Or read a mission statement that highlighted the company’s experience, education, and know-how with little mention of the customer? Or, felt the brand of an organization was confusing as it tried […]

Finding Answers Inside

person wearing glasses looking at reflection in window

Breaking the Habit of Negative Thinking YOU ARE SELF-AWARE. You read books and watch YouTube videos that help you figure out how to move forward in a positive and powerful way. Like all of us, you’ve had disappointments in career, relationships, and romance, but you know some habits and tools can really make a difference. […]

The Issue with Motivation

man leaning his forehead against concrete building

Act on Principles Not Just on Feeling THE US TRADITION of motivation can be found in a rehearsal for the movie, Marathon Man with British actor, Sir Laurence Olivier, and Dustin Hoffman. In the script, Hoffman’s character is supposed to walk from one side of the room to the other. Instead of doing so, Hoffman […]

New Tools For Culture

five people seated around round coffee table

Get a More Complete Picture of Your Company’s Culture EVERYONE KNOWS a company’s culture is vital to its success, but few know how to measure it. The annual employee performance review, retention rate, Glassdoor posts, engagement surveys, and cultural health assessments help, but these tools provide only a glimpse into the culture. It’s hard to […]