The speed of change is the slowest it will be for the rest of our lives. Technology is rapidly affecting everything we do. Most leadership and team development efforts follow outdated models that aren’t customized, holistic, and in step with our complex and unpredictable world. This fragmented approach impacts all levels of business and society by separating us from a common purpose, each other, and our inner knowing and full expression.

Mission Facilitators partners with leaders and their teams by providing the vision, tools, and support needed to craft robust solutions to address challenges and meet and express their mission.

To those brave, and collaborative leaders, teams, and organizations desiring to be impactful change agents, we at MFI look forward to helping you shape your future, not just react to it.


With over 30 years of working with Fortune 500 companies and hundreds of leaders and teams in 19 countries, CEO Dean Newlund and his team of professional coaches and facilitators customize, coach, deliver and measure programs for forward-thinking organizations. Everything they do is focused on gaining deep understanding, developing trusting and lasting relationships and providing meaningful value that supports employees, leaders, customers and communities.

They love to work with leaders, teams and organizations who are, or want to be, purpose centered; who acknowledge the relationship culture has on operations, sales and ROI and who are ready to transform themselves into authentic leaders and organizations. Through conversations, interviews, assessments and document review they aim to fully understand their clients’ unique and complex world. Whether “on the clock” or not, they want every interaction to be valuable.

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We live and work a fractured existence. Virtual communication tricks us into a false sense of genuine connection. Doing “more with less” has come to mean less accomplishment and more frustration. The 5-year visioning exercise is now a weekly ops meeting on making next month’s numbers. The result: This New Normal awakens in many the desire to discover and express one’s purpose.

We ready you for the journey to do just that, guiding you and your organization on a path to transform how you express your true selves at work.


“MFI has first rate executive coaches and facilitators. They have an exceptional ability to get at the heart of the matter. I have found that the consultant I worked with had a creative perspective that helped us reach productive action”

Dave Overholt

GM at Parker Aerospace

“From the inside out, from top executives to store employees, our organization has grown together and created a new culture that’s had a positive impact on us, more importantly, our community”

Tim O’Neal

CEO, Goodwill of Central and Northern Arizona

I feel really grateful and honored, yet again, to work with someone like you, Dean. I learn a lot from you – each time we interact. You are a master, a guru, a natural at giving a team insight and clear direction. Thank you for caring about us. And me.

Denise Bestwick

COO, Powers of Automation

“Dean has transformed my career. He is innovative, reliable, and has helped me discover my full potential. He is constantly coming up with new ideas and new ways for me to do my job better. He is also always on the forefront of cutting-edge technology.”

Anton Decker

Chief Clinical Officer, Mercy Health Physicians — now he’s President, Mayo Clinic International

“MFI provided critical strategic planning assistance to TGen as well as Executive Coaching.

Great strengths in viewing individual and departmental challenges and helping us plan and execute positive results”

Janine Tilli

Former VP of HR, The Transactional Genomics Research Institute

“MFI is a fantastic service provider. The MFI team is personal, knowledgeable and most importantly great listeners. They take the time to hear the needs of the client and then are very creative and resourceful in getting a solution, which achieves client satisfaction. President Dean Newlund is a high integrity leader who delivers on his commitments and takes great pride in creating value for his clients.”

Jeff Osbourne
CEO, Accenture

“The tools and principles Dean is teaching me to transcend our perceived need to just try to get better at doing things the way we do them within our Honeywell paradigm. What has been particularly valuable to me is that what Dean is helping me develop is universally applicable, so that I am becoming a more productive person in all aspects of my life.”

Greg Stehle

Engineering Director, Honeywell Aerospace

“As a CEO I had the pleasure to work with MFI and my Board of Directors in creating and implementing a formal CEO review process. This process was followed by the actual review. Not only was Dean Newlund a great coach and influence in creating the process, but he was very helpful to me and, I believe, the Board, in understanding and communicating the results of the review. He was also a wise confidant whose experience and advice were welcomed and appreciated.”

Donald Smith

CEO, CopperPoint Mutual Insurance Co., Arizona

“Thank you so much for the fantastic experience. I enjoyed the training a lot and have found myself already applying what we learned. The energy and enthusiasm made it a great experience, and your knowledge, good humor and guidance ensured the training was a success. I received a lot of positive feedback about the experience from the attendees – thank you again for your time and partnership with Oregon State University!”

Paula Matano

Program Manager – Professional and Continuing Education
Oregon State University

“MFI helped me rally my Finance team at Scottsdale Healthcare to an aligned vision, right at the time I was transitioning from the number two Finance role into the CFO position. The MFI consultant helped us identify how we viewed our function’s role in a larger organization and how we might see it evolve over time. He was encouraging and yet challenging. Our team felt as though we customized our thoughts but appreciated a structure he facilitated. I highly recommend MFI for this type of work. MFI also provided us a coach who served as a support for me at times, again encouraging yet challenging.”

Todd LaPorte,

CEO, HonorHeath

“I enthusiastically endorse MFI to anyone contemplating an engagement with this company for professional services. I brought MFI into my large international firm in 2001 to develop and present a class for Chief Engineers, on the topic of effective mentoring. This was a greybeard group of very critical thinkers, but all were extremely pleased and impressed with MFI’s input at every level, and all viewed the effort as being of high value. I have maintained a relationship with MFI President, Dean Newlund ever since, mainly within a professional think-tank forum in which we participate. I find myself to be consistently impressed by his wisdom, insight, effectiveness, and that he is consistently a delight to work with. If currently looking for professional service of the type MFI offers, I would look no further than MFI.”

Brian Cottrell

Chief Engineer, Honeywell

“Dean is not only a highly experienced executive coach, but he is also a very trustworthy and likable person. His warm style and practical advice made him very easy to work with across the organization at such a critical stage of evolution. He has an uncanny ability to see through the issues that get at the real heart of the matter almost immediately. He works to acquire and maintain a clear understanding of the nuances of the organization and the various players. He reinforces that at the center of all solutions, are the people. His involvement with the organization has allowed for significantly improved communications, clear goal setting, accountability, and inclusion across the organization in making this a place we all want to work. His involvement has made such an important impact through motivating the team toward common goals and improving the team dynamics. This impact and related successes have been acknowledged at the board level.”

Tess Burleson

COO, The Transactional Genomics Research Institute

“Facilitating, coaching, and strategic planning are the trifecta of providing the kind of high-end organizational guidance CEOs seek today. These three areas are where Dean Newlund excels. He knows how to ask the right questions, question what looks like the right answer, and take nothing for granted. In a world where disruption is becoming a norm among so many industries, it is vital to have a talent like Dean on your side. Dean is a trusted advisor who can help a leader and the leader’s team intelligently assess where disruption might come from next, or, even better, discover how the team can initiate a disruption. It takes an inquisitive mind, solid analytical skills, and a high emotional IQ. Dean has all of that and can deliver in three formats: facilitation, coaching and strategic planning, per the needs of his clients. Dean provides the critical edge his clients need in today’s challenging, fast-paced and global environment.”

Conrad E. Prusak
Master Chair, Vistage Phoenix