When we were asked to create a guide for new managers, we decided not to start with theory or trends. Instead, we reviewed data from dozens of Leadership 360 Assessments we’ve conducted for CEOs and senior leaders across healthcare, manufacturing, nonprofits, and tech. The patterns were unmistakable. Across industries, geography, and company size, CEOs consistently look for the same 12 behaviors in the leaders they trust most.
We call them The Vital 12—because when managers consistently show these qualities, they build credibility fast, inspire teams, and help organizations thrive.
Here’s what the data told us, and how you can bring each one to life.
1. Tell the Truth—and Bring a Solution
Leaders don’t shy away from problems, but they always come with an idea for fixing them. Honesty builds trust. Solutions build momentum.
2. Be Reliable and Professional
Deliver what you promise. Meet deadlines. Communicate clearly and early. The leaders who rise fastest are those others never have to chase down.
3. Solve Problems, Don’t Create Them
When things go sideways, own your part. CEOs notice the people who run toward challenges instead of away from them.
4. Respond Quickly
Speed communicates care. Responsiveness tells others you value their time, and in today’s world, efficiency is a competitive advantage.
5. Show Confidence—Without Ego
Confidence with humility means speaking up, challenging ideas with respect, and accepting feedback without defensiveness. It’s leadership, not arrogance.
6. Carry Yourself with Executive Presence
How you show up matters. Dress, tone, and demeanor all send a message. Show you belong at the table by acting like you already do.
7. Present Ideas Clearly and Compellingly
The ability to communicate an idea — in a meeting, an email, or a presentation — separates good managers from great ones. Clarity persuades.
8. Be Known for Integrity
Your reputation is your currency. Be transparent, ethical, and trustworthy — even when it’s inconvenient.
9. Stay Adaptable
Change isn’t slowing down. The most effective managers lean in, learn fast, and model resilience when plans shift.
10. Lead with Emotional Intelligence
No drama. Know yourself, read the room, and handle stress with maturity. The calmest person in the meeting often holds the most influence.
11. Show Passion and Fit
When your enthusiasm for the mission shines through, people follow. Align your energy with the company’s culture and purpose.
12. Communicate Like a Leader
Every message — written or spoken — should be clear, direct, and intentional. Great communication isn’t about talking more; it’s about being understood.
Putting It All Together
The Vital 12 aren’t just qualities CEOs admire; they’re habits that define how effective leaders build trust, deliver results, and shape culture. If you’re a new manager, mastering these behaviors early will set you apart. If you’re a seasoned one, returning to them can reignite your credibility and impact.
Leadership doesn’t start with a title. It starts with how you show up — every conversation, every email, every decision.
Learn More about our Leadership 360 Assessment & Report.