Building a Team

team building

It appears we’ve entered the age of narcissism, for reasons that include fear for our own well-being, companies that measure and reward individual instead of team results, a new generation of employees who feel more entitled than their older peers and a U.S. culture that reveres individual success.


Let’s face it, some amount of narcissism is bene­ficial and can create charismatic politicians, CEO’s touting compelling visions and individuals committed to self-awareness and fulfillment.  But a singular focus on self damages relationships, impedes innovation and squelches collaboration.  So how do you help employees move from “It’s all about me” to a focus on service?  Focus on character and engage your employees in key decisions.  Here are two suggestions:




What are we trying to be the best “AT” in the company?

How are we trying to be the best “FOR” the company?


“AT” goals are about the individual; my results, my needs and expectations, my performance and rewards, and my knowledge and skills.


“FOR” goals are about the group; our character and service to others, our needs and expectations, our performance goals and rewards, our shared knowledge and collaboration.  Some might say Kobe Bryant is the best AT basketball, but Michael Jordan was the best FOR basketball, due to his leadership and service to the community.  Your son might be the best AT karate in your local studio, but is he the best FOR the studio in the way he helps others and volunteers to sweep the floor? Your boss might be the best AT supply-chain management in your company, but is she the best FOR your company by how she models open communication, collaborates with other departments and does what’s right, even if unpopular?


Engage your people in de­fining the team’s mission and values. People are starved for meaning.  By engaging them in mission and values decisions, you connect your people to a larger purpose. These key decisions should de­fine the team’s unique reason for being, clear business goals, and how it’s going to be the best FOR the company by modeling service to others.


Facilitate a discussion around these basic questions: who are we; what do we do; for whom do we do it; and why?  Initially, you’ll be amazed how much disagreement there is and, later, how much alignment, focus and energy come from this process.


When we set goals that demonstrate character and engage our employees in key decisions, our team members won’t stop with thinking about what’s best for them.  Rather, they’ll include thinking about what’s best for others.




Me-Focus                                Us-Focus

“AT” goals                             “FOR” goals

Individual skills                    Character

Personal results                   Service to others

Company silos                      Cross-departmental collaboration

Knowing                               Exploring new ideas