Goodwill of Central and Northern AZ logo

Goodwill of Central and Northern AZ


Goodwill of Central and Northern AZ transforms its culture to better serve its community.

Thrift Retail

2626 W Beryl Ave., Phoenix AZ


Challenges / Opportunities

This non-profit organization approached us with the desire to reestablish a relationship with their community by building an internal culture of servant leadership that aligned with new branding.

Recommendations & Implementations

To achieve this goal, MFI assembled the CEO and 39 leaders – from Director to C-Suite level – and assisted them in undertaking a 3-year transformational journey.

  • Assessment measuring teamwork
  • Monthly team building sessions
  • Strategic planning and goals setting
  • Assist HR with developing new values for the organization
  • Assist HR with developing leadership competencies and scorecard
  • Executive coaching of the CEO and some senior leaders
  • Board and Executive team integration
  • Facilitate Board development sessions


  • Strategic plan going out 15 years.
  • A new set of values, leadership competencies and performance scorecard.
  • Best financial performance on record.
  • Improvements in retention and engagement.
  • Inclusion in Best Places to Work.

Follow Up

In 2022 the organization has grown to 280K and is now the largest Goodwill in the county. They count its culture change work as one of the factors that lead to these impressive results. Quarterly leadership retreats continue.

“From the inside out, from top executives to store employees, our organization has grown together and created a new culture that’s had a positive impact on us, more importantly, our community.”

– Tim O’Neal, CEO of Goodwill of Central and Northern AZ

Let's Get Started!

Contact us to book a consultation with one of our Transformation Coaches and get instant insight.