Tracy Lawrence: Reading the Possibilities Between the Lines.

Mission Facilitators International
Apr 27, 2021
7:00 am
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Tracy L. Lawrence is the Founder and CEO of The Lawrence Advisory. The Lawrence Advisory is known for hiring, coaching, and building high-performing teams, emphasizing innovation and performance. Lawrence was recently named the first Executive-in-Residence at USC’s Marshall School of Business.

Before launching The Lawrence Advisory, Tracy Lawrence led the Los Angeles-based consumer and Entertainment practice at Russell Reynolds Associates, one of the world’s largest recruiting and assessment firms. Previously, Lawrence served as General Manager of Fox Family Channel, leading the cable network until its sale to The Walt Disney Company for more than five billion dollars, the most significant price ever paid for a cable network.

Lawrence uses her real-world expertise to advise Fortune 500 companies, private equity firms, asset management companies, media and technology companies, and nonprofits in creating teams that drive growth and performance. She has held leadership roles at Viacom, Kraft, Nestle, and PWC.

Lawrence frequently speaks about her “hire//build//lead” model of organizational development, which focuses on incorporating strategic goals into the hiring process for long-term sustainability. Stanford University, Harvard Business School, the Aspen Institute, and the University of Southern California are among the places where Lawrence has lectured and shared her experience and knowledge.

Lawrence earned her BA in Economics from Stanford University and her MBA from Harvard Business School.

In this episode, Dean Newlund and Tracy discuss:

  • What it means to “Hire, Build and Lead.”
  • The company’s culture and perspectives on how.
  • Using intuition in the hiring and interviewing process.
  • Creative ways of how you can interview someone

Key Takeaways:

  • Your culture can make or break your company’s success
  • Determine what you want your organization’s identity is, figure out your culture, and find how the organization can grow.
  • Sometimes, culture just happens, but successful organizations should be intentional about growing a strong culture.
  • A lot of people have fascinating stories – asking questions to have them get those stories out is an art you have to learn through study and experience.


“There are a lot of organizations that have strong cultures develop this belief that it’s the culture that has gotten them the success that they have, that may be true, but it may also be the culture that keeps you from being able to grow and innovate in the long run.” —  Tracy Lawrence.


See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I

Connect with Tracy Lawrence :  

Website: https://thelawrenceadvisory.com/

LinkedIn: https://www.linkedin.com/in/tracyllawrence

Connect with Dean:

YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkw


The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/



Facebook: https://www.facebook.com/MissionFacilitators/

Email: dean.newlund@mfileadership.com

Phone: 1-800-926-7370