Steve Fretzin: Developing Relationships And Business In The Era Of Covid
Driven, focused, and passionate about helping attorneys reach their full potential, Steve Fretzin is regarded as the premier coach, skills trainer, and keynote speaker on business development for attorneys.
Over the past 17 years, Steve Fretzin has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice.
In addition to writing three books on legal marketing and business development, Steve has a highly-rated podcast BE THAT LAWYER and has been featured in the Chicago Tribune, Crain’s, and Entrepreneur.com. He has appeared on NBC News, WGN Radio and has written articles for Attorney at Law Magazine, the National Law Review, the American Bar Association, and the Illinois State Bar Association. You can also find his monthly column in the Chicago Daily Law Bulletin.
In this episode, Dean Newlund and Steve Fretzin discuss:
- Making every day count.
- Sales-free selling.
- The best experience for buyers.
- Developing relationships takes intention.
- Sometimes, being aware that life is truly fragile and short is what we need to realize how we could live our best life. Don’t wait for a crisis, make every day count starting today.
- If you’re analytical and a natural problem solver, you might be inclined to solve without listening first. However, the best way to get sales is to listen and make the client feel like they’re being understood and see if your solution would be a fit.
- The best experience for a buyer is for them to not be sold anything, but for them to buy what they want and what is a fit for what they need.
- If you want to have interesting points of discussion, a good and simple idea is to research that person and ask questions about the things they put out there.
“Lawyers love to solve problems, fix things, get creative over language – that’s all fine and dandy… the problem is what they’re doing is giving free consulting, what they’re not doing is… ask questions, listen, let them feel understood.” — Steve Fretzin
See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I
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