Paul J. Zak: From Intuition To Immersion

Mission Facilitators International
Mar 7, 2023
4:00 am
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Dr. Paul J. Zak is a Professor at Claremont Graduate University and is ranked in the top 0.3% of most-cited scientists with over 180 published papers and more than 19,000 citations to his research. Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. Along the way, he helped start several interdisciplinary fields including neuroeconomics, neuro management, and neuromarketing. He has written three general audience books and is a regular TED speaker. His newest book is Immersion: The Science of the Extraordinary and Source of Happiness.

Paul is also a four-time tech entrepreneur; his current company, Immersion Neuroscience, is a software platform that allows anyone to measure what the brain loves in real-time to improve outcomes in entertainment, education and training, live events and to help people sustain emotional wellness. He frequently appears in the media in such places as Good Morning America, Dr. Phil, Fox & Friends, and ABC Evening News, and his work has been reported in The New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes, and various podcasts. Fun fact: he is a member of the Screen Actors Guild and has created dialog for two movies.


In this episode, Dean Newlund and Paul J. Zak discuss:

  • The suite of chemicals associated with cooperation
  • What is immersion? 
  • Creating an immersive culture 
  • Keeping your employees productive and satisfied 


Key Takeaways:

  • The neurological chemicals associated with the feeling of safety, purposefulness, and motivation are this suite of chemicals: oxytocin, dopamine, and serotonin. 
  • Immersion is a neurological status in which a person has an emotional commitment to what’s happening or what they’re involved in. 
  • Creating an immersive culture starts with establishing psychological safety. Then, build trust and relationships with each other. Lastly, make sure that people are clear about where the organization is at and where it’s going. 
  • Human resource is becoming very scarce. That’s why, as employers, you have to do your best to keep people working for you and to keep them productive and satisfied. You’ve got to help your employee see what is it that they love doing and put them in that position for them to be continually satisfied. 


“I’m a big believer in the inverted pyramid: It’s the people on the bottom who are creating value so my job as a leader is to be of service to them, to help them be more productive and to be more satisfied.” —  Paul J. Zak

See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I



Connect with Paul J. Zak:  

Website: https://www.getimmersion.com/ | https://pauljzak.com/

Twitter: https://twitter.com/pauljzak

LinkedIn: https://www.linkedin.com/in/paul-zak-91123510/


Connect with Dean:

YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkw

Website: https://www.mfileadership.com/

The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/

LinkedIn: https://www.linkedin.com/in/deannewlund/

Twitter: https://twitter.com/deannewlund

Facebook: https://www.facebook.com/MissionFacilitators/

Email: dean.newlund@mfileadership.com

Phone: 1-800-926-7370



Show notes by Podcastologist: Justine Talla


Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.