Patrick B. Parker is an accomplished Tech Executive turned Founder with domestic and international experience in operations, custom software development, multi-channel product distribution, and marketing involving both start-up and growth operations. He has bootstrapped companies he founded to millions ($MM) in ARR and has raised venture capital to build out teams to refine product features and user experiences, and to execute go-to-market (GTM) strategies.

Patrick has built award-winning products and led major growth initiatives in both the public and private sectors. He is a proven operations strategist with a track record of building successful businesses. If you want guidance that you can count on, then you have come to the right place.

Today, his company works with amazing entrepreneurs that are looking to make a major impact within their industry. SaaS Partners helps clients with everything from business ideation to product/service development to building scalable marketing strategies and everything in between.

In this episode, Dean Newlund and Patrick Parker discuss:

• Allowing your people to fail
• Being clear and being accountable
• How to be consumer-centric
• Building a personal brand

Key Takeaways:

• Encourage people to fail. Give people the opportunity to experiment and try new things. Give them room to fail because through that failure they’ll be able to create fresh ideas and learn new things.
• Communicate the company’s values clearly and hold yourself to those standards and values. Then, hold your staff accountable to those values as well. Be clear and be the example.
• For a business to be successful, you have to have a clearly-defined customer profile. You have to go deep on the pain points they’re having.
• If you want to build a personal brand, the key is in your visibility and consistency. You have to put yourself out there, make yourself discoverable, find out how people find you, and invest in that. You also have to cut out content consistently.

“Without accountability, everything falls apart. Without visibility and without clearly communicating and articulating what those values are, might as well not have them.” — Patrick Parker

See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I

Connect with Patrick Parker:  

Website: https://saaspartners.io/

LinkedIn: https://www.linkedin.com/in/patrickbparker/

Connect with Dean:

YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkw

Website:https://www.mfileadership.com/

The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/

LinkedIn:https://www.linkedin.com/in/deannewlund/

Twitter:https://twitter.com/deannewlund

Facebook: https://www.facebook.com/MissionFacilitators/

Email: dean.newlund@mfileadership.com

Phone: 1-800-926-7370

Show notes by Podcastologist: Justine Talla

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.