Companies do not always stall because they have a strategy problem. In this episode, Dean Newlund and Jonathan Lewis explore how identity shapes growth, culture, succession, and the way leaders respond to a changing workforce.

In this episode, Dean Newlund and Jonathan Lewis discuss:

• Identity as a driver of business growth
• The five phases of the disruption cycle
• Culture and the idea behind the leader
• Succession and generational leadership

• Rebuilding work through relationships and purpose

   

Key Takeaways:

• Identity acts as a form of leverage because who you are determines which strategies and opportunities you are willing to consider.
• Organizations can respond to saturation by returning to the growth cycle, defining a new market, and finding new ways to bring life into the company.
• Strong cultures are built around an enduring idea that new leaders can embody in their own way rather than depending entirely on one individual.
• Leaders can better understand their identity by looking at the people they serve, the responsibilities they carry, and the relationships around them.
• Leaders can become rebuilders by taking responsibility for their community, company, or department and creating a more relational, purposeful story of work.

“People are culture, people are identity, and so if you change people, you are changing your identity and your culture.” — Jonathan Lewis

About Jonathan Lewis:

Jonathan David Lewis is the owner and president of McKee Wallwork, a nationally recognized brand strategy firm that helps CEOs and leadership teams through pivotal moments. A sought-after speaker, Forbes contributor, and author of three books, including Brand vs. Wild: Building Resilient Brands for Harsh Business Environments and The Rebuilders: Daily Foundations for the Leaders We Need, Jonathan draws on more than a decade of proprietary research and hard-won experience to help audiences restore decisiveness in the face of disruption, stalled growth, and organizational change. He is based in Albuquerque, New Mexico. 

Connect with Jonathan Lewis:  

Website: https://www.mckeewallwork.com/

Books: https://www.amazon.com/stores/Jonathan-David-Lewis/author/B01N6U2ABA

LinkedIn: https://www.linkedin.com/in/jonathanlewis11/

See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I

Connect with Dean:

YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkw

Website: https://www.mfileadership.com/

The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/

LinkedIn: https://www.linkedin.com/in/deannewlund/

X (Twitter): https://twitter.com/deannewlund

Facebook: https://www.facebook.com/MissionFacilitators/

Email: dean.newlund@mfileadership.com

Phone: 1-800-926-7370

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.