Guillaume Wiatr: Building Your Strategic Narrative

Mission Facilitators International
Jul 4, 2023
3:00 am
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As a jazz musician and storyteller, Guillaume Wiatr never anticipated that his passion for narratives would lead him down a path of uncovering blind spots within organizations. It wasn’t until he witnessed the unintentional consequences of hidden narratives that he realized their importance in organizational culture. Through his unique approach of examining the gap between a company’s marketing efforts and internal culture, Guillaume helps leaders identify areas of misalignment and create a more cohesive narrative that drives success. Join this podcast as it delves into Guillaume’s unexpected journey and discover how identifying blind spots can lead to a stronger and more successful organization.


About Guillaume Wiatr:

Guillaume is the author of Strategic Narrative: A Simple Method That Business Leaders Can Use to Help Everyone Understand Their Business, Get Behind it and Believe In It. His company, MetaHelm, guides CEOs, founders, and leadership teams of professional services firms to gain focus and traction so they build a successful business that they also love.

A former big-firm strategy consultant, Guillaume has founded four ventures.

He is sought after by senior executives of companies like Alaska Airlines, the Gates Foundation, Generations For Peace, AIG, L’Oréal, Spencer Stuart, GAP, Google, Microsoft, and the US and French governments. Guillaume teaches and mentors entrepreneurs at startup incubators, and the University of Washington Master of Science in Entrepreneurship, ranked #3 in the US.


In this episode, Dean Newlund and Guillaume Wiatr discuss how to:

  • Unearth the value of implementing a strategic narrative with its five key aspects.
  • Acquire knowledge on harmonizing alignment and misalignment within organizations.
  • Delve into the influence of purposeful narratives in establishing alignment.
  • Comprehend the role of systems thinking and design in maintaining organizational balance.
  • Develop the ability to identify hidden pitfalls in your company’s narrative.


“A narrative is an open-ended system. A narrative has a beginning, a middle, but not really an end. It’s like a modus operandi if you will.” —  Guillaume Wiatr


Connect with Guillaume:  

Website URL: https://www.metahelm.com/

Twitter : https://twitter.com/GuillaumeWiatr

LinkedIn: https://www.linkedin.com/in/guillaumewiatr/

YouTube: https://www.youtube.com/@guillaumewiatr


Connect with Dean:

YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkw

Website: https://www.mfileadership.com/

The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/

LinkedIn: https://www.linkedin.com/in/deannewlund/

Twitter: https://twitter.com/deannewlund

Facebook: https://www.facebook.com/MissionFacilitators/

Email: dean.newlund@mfileadership.com

Phone: 1-800-926-7370



Show notes by Podcastologist: Hanz Jimuel Alvarez


Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.