Erica is the Founder & CEO of Claxon, a marketing firm that helps mission-driven clients unleash the power of words. She hosts the Marketing for Good podcast and teaches at the University of Washington, where she co-directs the Nancy Bell Evans Center on Nonprofits & Philanthropy. 

In this episode, Dean Newlund and Erica Mills Barnhart discuss:

• Searching for and centering on signature words.
• Brain processing speeds of images vs. words.
• Set the company voice and tone to engage clarity, confidence, and values.
• Marketing that arouses intuition and feeling.

Key Takeaways:

• Engage the energetics and physics of language, helping people to feel the words being spoken.
• The cause and effect of your words, what do you want people to feel, know, and do?
• Focus your writing on the verbs to create your action. 
• Take out the extraneous language and get to the point.
   

“Our brains don’t like cognitive dissonance; it does everything it can to make everything come to one truth.” —  Erica Mills Barnhart

See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I

Connect with Erica Mills Barnhart:  

Website: http://www.claxonmarketing.com
               https://evans.uw.edu/profile/erica-barnhart/
Email: erica@claxonmarketing.com
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/   
Show: https://podcasts.apple.com/us/podcast/marketing-for-good/id1510085905

Connect with Dean:

YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkw
Website: https://www.mfileadership.com/
The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/
LinkedIn: https://www.linkedin.com/in/deannewlund/
Twitter: https://twitter.com/deannewlund
Facebook: https://www.facebook.com/MissionFacilitators/
Email: dean.newlund@mfileadership.com

Phone: 1-800-926-7370