Dean Newlund: Why Companies Don’t Learn From Failure.

Mission Facilitators International
May 3, 2022
7:00 am
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Dean Newlund is the founder and CEO of Mission Facilitators International, a boutique training and development firm based out of Phoenix, Arizona, with the sole purpose of helping organizations become more connected to their purpose and their people.

Today, Mission Facilitators is a respected company, having worked with scores of Fortune 500 companies, nonprofits, educational institutions, and family-owned companies nationally and in 19 countries. Grounded in age-old wisdom, modern-day learning models, neuroscience, business acumen, and organizational development, their approach has helped companies increase sales, and engagement, create high-performing teams, and cultivate leaders.

He has trained and facilitated teams in China, the UK, South America, the Middle East, India, Eastern Europe, and Indonesia. For years he had a weekly column on leadership at the Arizona Republic Newspaper. He’s authored dozens of articles and white papers and has presented on the TEDx stage in Bend, Oregon, in 2019. And he also has a popular podcast called The Business of Intuition.

Dean is grounded in these beliefs: that when we understand our purpose, acknowledge our truth, honor our intuition and forge real connections with others, we all have the power to transform our lives and the workplace. As each person cultivates new mindsets and new skills, the fabric of our society is gradually repaired.


In this episode, Dean Newlund discussed the three challenges in:

  • Creating a roadmap 
  • Focusing on the purpose
  • Effective communication 


Key Takeaways:

  • We miss opportunities and risks by developing only part of the business instead of seeing it as an interdependent whole. Employees don’t see how they add value to the organization. Lastly, we tend to address the symptom and not the root cause. 
  • We need a roadmap that aligns the individual to the team, from the team to the end-user, to the customer. If we have that spine, that connectivity, we now know that our work is valued by others and we see the benefit of our efforts to something greater than ourselves. We also can start to uncover where the symptoms are and find the root source. 
  • We need to focus on the individual, team, organizational purpose, and service. We need to be doing quality metrics, and cutting costs, we need to also keep closely connected to the reason why we’re here in the first place. What is our purpose? What is the product of our product? Why are we doing what we’re doing? 
  • We need to be able to say what we know in a way that we can hear it and we need an upstream tool that can help us answer fundamental questions that are vital for all the major aspects of the employee, leadership, team, and organizational development.
  • Find Dean’s diagram for organizational value alignment here: https://docs.google.com/document/d/1srP1Pm5BiKklHRfYwNctpUcVRenA0D4Y/edit?usp=sharing&ouid=116511858661867461136&rtpof=true&sd=true


“We have a huge opportunity to be able to find a way to engage people in meaningful work that satisfies this need for connection and that they’re doing something bigger than themself.” — Dean Newlund



See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I

Connect with Dean:
YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkw

Website: https://www.mfileadership.com/

The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/

LinkedIn: https://www.linkedin.com/in/deannewlund/
Twitter: https://twitter.com/deannewlund

Facebook: https://www.facebook.com/MissionFacilitators/
Email: dean.newlund@mfileadership.com

Phone: 1-800-926-7370