Dean Newlund: Effective Executive Leadership & Coaching

Mission Facilitators International
May 25, 2021
11:54 am
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Dean Newlund is the founder and CEO of Mission Facilitators International, a boutique training and development firm based out of Phoenix, Arizona, with the sole purpose of helping organizations become more connected to their purpose and their people. Dean also has a popular podcast called The Business of Intuition. 

Dean is grounded in these beliefs: that when we understand our purpose, acknowledge our truth, honor our intuition and forge genuine connections with others, we all have the power to transform our lives and the workplace. As each person cultivates new mindsets and new skills, the fabric of our society is gradually repaired.

In this episode, Dean Newlund discusses:

  • The current challenge for today’s leaders and managers 
  • The difference between coaching, therapy and mentoring
  • How to do effective coaching and what good coaching looks like 
  • The five steps of making coaching work 

Key Takeaways:

  • It’s a lot easier to be an effective coach if you know what it’s like to be coached. The first step to being a good coach is by being on the receiving end of good coaching. 
  • A good characteristic of a good coachee is someone who can turn feedback into positive change 
  • Behavior follows perception – people won’t change their behavior unless they change their perception or mindset. 
  • As a coach, you’re not supposed to coach for the sake of increasing the client or team member’s performance to make yourself look good. Healthy coaching is all about helping people develop personally. 
  • When coaching, remember to ask and not tell. 


“Coaching is all about saying ‘I don’t have the answers. I’m just a Sherpa helping you find your answer. I won’t bring my issues, my desires, my need for control in the conversation. I need it to be about you. I need to let you find your way.’” —  Dean Newlund


See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I

Connect with Dean:
YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkw

Website: https://www.mfileadership.com/

The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/

LinkedIn: https://www.linkedin.com/in/deannewlund/
Twitter: https://twitter.com/deannewlund

Facebook: https://www.facebook.com/MissionFacilitators/
Email: dean.newlund@mfileadership.com

Phone: 1-800-926-7370