Bryan has been in the lawn care industry his entire working life starting with mowing neighbor’s lawns in high school to ultimately founding Peach Tree Inc, a market-leading landscape company in the southeast, and growing the firm to over 125 employees. In 2013 he navigated the successful acquisition of Peach Tree to Landscapes USA a national provider of commercial landscape services. The inspiration for GreenPal is born out of the frustration Bryan observed while operating the landscape business, and how difficult it is for homeowners to find, schedule, and pay a reliable small lawn care professional. Bryan is in charge of GreenPal’s strategic direction and growth to become the platform that powers the lawn care industry.

In this episode, Dean Newlund and Bryan Clayton discuss:

• How culture can be an advantage
• Leaders are responsible for the culture 
• How you could fix a bad culture 
• Building a culture vs cultivating a culture

Key Takeaways:

• People choose companies based on how they feel and one of the things that affect how they feel about the company is its culture. 
• If you’re a leader in a space, then you are primarily responsible for the office culture. You get what you give out, your people reflect how you are and how you treat them. If going to work feels like a chain around your neck, guess how your team members feel. 
• If you want to fix your culture, focus on doing small things consistently and build up from there. Learn to genuinely care about the people in your company, know their names, and be sincerely curious about their lives and how they are doing. 
• Building a culture in your company is less like being a construction worker and more like being a gardener. The culture of your company needs constant tending, it’s not a project that has an endpoint – it’s a living thing that needs continuous nourishment and growth. 

   

“As the CEO, chief, boss, or whatever you call yourself, you get exactly the culture that you deserve.  You hired these people, you brought them on to the mission with you, and believe it or not, they are reflecting your level of enthusiasm.” —  Bryan Clayton
 

See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I

Connect with Bryan Clayton:  
Website: https://www.yourgreenpal.com/

LinkedIn: https://www.linkedin.com/in/bryan-clayton-a96b33214

Instagram: https://www.instagram.com/bryanmclayton/   

Connect with Dean:
YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkw

Website: https://www.mfileadership.com/

The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/

LinkedIn: https://www.linkedin.com/in/deannewlund/
Twitter: https://twitter.com/deannewlund

Facebook: https://www.facebook.com/MissionFacilitators/
Email: dean.newlund@mfileadership.com

Phone: 1-800-926-7370

Show notes by Podcastologist: Justine Talla
  

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.