Bryan Adams’ Employer Branding: The Next Version of Getting the Right People on the Bus
Bryan Adams started his journey in employer branding with a simple realization – HR people were more receptive to his ideas than marketing directors of Fortune 100 companies. What he discovered next was an unexpected twist that would change his life forever. As he delved deeper into the world of employer branding, Bryan found himself challenged by the ever-changing landscape of employee expectations. But his dedication to fostering a sense of purpose, impact, and belonging among employees led him to develop transformative strategies that set clear expectations and attracted the right talent. Want to know how Bryan built his reputation as one of the best in the industry? Listen to this episode with Bryan!
About Bryan Adams:
Bryan Adams is the CEO and founder of Ph.Creative, recognized as one of the leading employer brand agencies in the world. Ph.Creative specializes in building world-class employer brands, EVP, and talent engagement strategies for companies such as Apple, American Airlines, British Telecom, and Virgin.
Bryan is a specialist speaker and a 2x best-selling author of “Getting Goosebumps” (2015) and “Give & Get Employer Branding” (2020). He is considered a prominent employer brand thought leader and his creative, unconventional, and even controversial methodologies are said to regularly change the way people think about employer branding and EVP. His presentation style is energetic, passionate, thought-provoking, and interactive, so get ready to contribute and engage.
In this episode, Dean Newlund and Bryan Adams discuss how to:
- Gain insights on effective employer branding tactics to strengthen your company’s appeal to potential employees.
- Understand the vital role of workplace culture in employee satisfaction and retention.
- Acquire research techniques to inform and enhance your employer branding efforts.
- Delve into the relationships between branding, strategic planning, and corporate culture to ensure alignment.
- Recognize the need for consistent branding strategies to protect and improve your company’s image.
“The organizations that have the empathy and the compassion and the foresight to overlay what people are looking for with what’s right for the business, they’re the ones that are going to win. ” — Bryan Adams
Connect with Bryan:
Website : https://www.ph-creative.com/
Connect with Dean:
The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/
Show notes by Podcastologist: Hanz Jimuel Alvarez
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.