Anthony Butler: How Primal Storytelling is the Most Potent Marketing and Communication Tool

Mission Facilitators International
Sep 19, 2023
3:00 am
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Discover the astonishing secret that transformed a New York City startup’s marketing strategy overnight. In a world saturated with uninspiring products, one man unlocked the power of primal storytelling and revolutionized the way businesses connect with their audience. Brace yourself for a mind-bending journey as we explore the incredible results of Anthony Butler’s extraordinary experiment. Prepare to be captivated by the untold story behind his triumph, but be warned, the shocking twist will leave you craving for more.


About Anthony Butler:

Anthony Butler is the founder of the digital marketing agency Can-Do Ideas and the author of Primal Storytelling, Marketing for Humans. He is a highly regarded expert in brand storytelling and digital marketing. Anthony graduated from the United States Military Academy at West Point and the US Army Ranger School. He is a combat veteran and commanded an infantry company in Iraq during the invasion of Baghdad. He is also a Brazilian Jiu-Jitsu blackbelt and currently resides in Montana with his wife and two sons. 


In this episode, Dean Newlund and Anthony Butler discuss how to:

  • Explore the transformative power of narrative-based marketing carved from our primal inclinations.
  • Discover the essential quartet of story frameworks that can enrich your brand identity.
  • Learn how prioritizing human relationships over SEO could redefine your digital marketing approach.
  • Gain insights from successful storytelling examples spanning a wide spectrum of industries.
  • Weigh the merits and drawbacks of employing Chat GPD for your writing needs.


“Instead of writing for search engines, let’s create stories that are specifically for our audience to inform them about who we are, tell them where we’re coming from, and what we’re trying to do. So they’re on board with us. They connect with us in a human way.” — Anthony Butler



Connect with Anthony Butler:  

Website URL: http://www.primalstorytelling.com

Facebook: https://www.facebook.com/primalstorytelling

Instagram: @anthonylbutler (https://www.instagram.com/anthonylbutler/

Linkedin: https://www.linkedin.com/in/anthony-butler-964b404/


Connect with Dean:

YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkw

Website: https://www.mfileadership.com/

The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/

LinkedIn: https://www.linkedin.com/in/deannewlund/

Twitter: https://twitter.com/deannewlund

Facebook: https://www.facebook.com/MissionFacilitators/

Email: dean.newlund@mfileadership.com

Phone: 1-800-926-7370



Show notes by Podcastologist: Hanz Jimuel Alvarez


Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.