Alejandra Slatapolsky is a communications and marketing leader with over 20 years of experience in B2B financial services, fintech, and technology. She has helped dozens of companies expand their businesses and create awareness through thought leadership strategies. She has designed and implemented successful communication strategies drawing from a background in marketing, strategic event planning, journalism, public relations, digital strategies, and education.

Ms. Slatapolsky is currently the Co-Founder of Scalto, a creative consultancy focused on helping companies become truly scalable, from a branding and communications perspective.

In this episode, Dean Newlund and Alejandra Slatapolsky discuss:

• Ways on how you could find your passion
• How important personal branding is for interviewees
• Finding your audience in the right place
• The difference between connections and relationship

Key Takeaways:

• Figure out your message, your passion, or your “why”. A good way to find it is to ask yourself what makes you tick or what makes you angry.
• Your personal branding as an interviewee is important. A resume is in essence a document of showing who you are, what you got, and how you want to be perceived. Present yourself and present your passion.
• Reaching out to your ideal audience is a matter of finding the right forum or the right place to share your brand and your message. Each forum has a specific subculture that you have to explore in order to communicate effectively.
• There’s a big difference between connection and relationship. Technology has made creating connections a lot easier but it isn’t a good substitute for solid, real-world relationships.

“What makes you angry… that’s a way of finding your passion.” —  Alejandra Slatapolsky

See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I

Connect with Alejandra Slatapolsky:  
Website: http://www.scalto.com

LinkedIn: https://www.linkedin.com/in/alejandraslatapolsky

Twitter: https://twitter.com/aleslata

Connect with Dean:
YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkw

Website:https://www.mfileadership.com/

The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/

LinkedIn:https://www.linkedin.com/in/deannewlund/
Twitter:https://twitter.com/deannewlund

Facebook: https://www.facebook.com/MissionFacilitators/
Email: dean.newlund@mfileadership.com

Phone: 1-800-926-7370