AI is changing how businesses communicate, work, and make decisions, but it also raises new questions about trust, authenticity, and original thinking. In this episode, Dean Newlund and Gal Borenstein explore hybrid work, digital trust, responsible AI adoption, and why innovation still depends on human judgment and creativity.

In this episode, Dean Newlund and Gal Borenstein discuss:

• How hybrid work is reshaping business and workplace culture
• Building authenticity into digital communication
• AI’s impact on attention, creativity, and original thinking
• Questions leaders should ask before adopting AI
• Why disruptive innovation requires CEO backing

Key Takeaways:

• Hybrid work can give employees more flexibility while helping companies reduce real estate and other overhead costs.
• Digital trust requires recognizing that what people see online may not be authentic and creating clear signals of human involvement.
• AI can improve productivity, but relying on it without your own intellect, knowledge, values, and judgment can weaken original thinking.
• Businesses should identify a real, validated problem before adopting AI rather than using it simply because competitors are doing so.
• Real innovation requires creating something that challenges existing thinking and has an actual impact.

“Trust no one, verify, and create opportunities to build trust through innovation.” — Gal Borenstein

About Gal Borenstein:

Gal S. Borenstein is the Founder and CEO of The Borenstein Group, a nationally recognized B2B and B2G branding, marketing, and public relations agency serving defense, aerospace, cybersecurity, and technology companies for over three decades. With more than 30 years of experience advising CEOs, CMOs, and founders, he specializes in brand transformation, strategic messaging, digital trust, and go-to-market positioning. He is also the author of Don’t Believe the Hype. When Trust Is on the Line and Beating Goliath with AI: The Small Business Playbook to Outsmart Your Biggest Competitors.

Connect with Gal Borenstein:  

Website: https://www.borensteingroup.com/

Book: https://www.amazon.com/stores/Gal-S.-Borenstein/author/B00J9AZ0GQ

YouTube: https://www.youtube.com/@BorensteinGroup_WashingtonDC

LinkedIn: https://www.linkedin.com/in/galborensteinexecutiveprofile/

See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I

Connect with Dean:

YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkw

Website: https://www.mfileadership.com/

The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/

LinkedIn: https://www.linkedin.com/in/deannewlund/

X (Twitter): https://twitter.com/deannewlund

Facebook: https://www.facebook.com/MissionFacilitators/

Email: dean.newlund@mfileadership.com

Phone: 1-800-926-7370

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